The world’s most valuable alcoholic drinks brands could lose up to US$33bn worth of brand value as a result of the COVID-19 pandemic, according to brand valuation company Brand Finance.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
